White Papers
Transform Complex Ideas Into Powerful Business Assets
Critical thought, fresh perspectives and original presentations distinguish our white papers from those created by other writers. We ask the right questions to make the best use of our research, transforming intricate concepts into compelling narratives that drive action. Whether they are educational, informative or for marketing, our white papers are meticulously audience-focused and strategically engaging.
We create exceptional white papers for government agencies, marketers and small businesses alike—documents that don’t just inform, but influence decisions, shape policies, and generate measurable results. Each white paper serves as a strategic asset that continues delivering value long after publication, establishing your organization as the definitive authority in your field. Our white papers position your business as an industry thought leader by showcasing deep expertise and providing comprehensive solutions to complex problems.
Unlike generic content that simply describes issues, our strategic approach identifies the questions your audience hasn’t yet learned to ask—then provides the answers that position your organization as indispensable.
By presenting original research, in-depth analysis, and innovative solutions, we differentiate your business from competitors while demonstrating superior industry knowledge. Each document is crafted to influence purchasing decisions, support sales conversations, and establish the credibility that converts prospects into long-term clients. The result: white papers that generate leads, nurture relationships, and consistently deliver ROI that exceeds traditional marketing investments.
The transformative power of our white papers lies in their ability to combine authority building, lead generation, and strategic marketing into a single, comprehensive document that delivers long-term business value
What Makes Our Approach Different:
-
Research-driven foundation: Every recommendation is supported by data, not opinion
-
Strategic narrative structure: Information flows logically toward your solution
-
Multi-stakeholder perspective: Content speaks to all decision-makers in the buying process
-
Actionable insights: Readers leave with clear next steps, not just information
-
Measurable impact: Each white paper is designed for lead generation and conversion tracking
End-to-End White Paper Development
Our comprehensive white paper writing service delivers strategic business documents that combine authoritative research with persuasive messaging. From initial concept to final publication, we manage every aspect of your white paper development to ensure maximum impact and measurable results.
Discovery and Strategic Planning
We begin each engagement with in-depth stakeholder interviews to understand your business objectives, target audience, and competitive landscape. Our discovery process identifies the unique angle that will differentiate your white paper while addressing genuine market needs and pain points.
Research and Analysis
Our research methodology combines primary data collection, industry analysis, and competitive intelligence to build an unassailable foundation for your arguments. We analyze market trends, and synthesize complex information into compelling insights that support your strategic positioning.
Strategic Writing and Development
We craft white papers that balance technical accuracy with accessibility, ensuring complex concepts are presented clearly without sacrificing depth. Each document follows a strategic narrative arc that guides readers from problem identification through solution evaluation to next-step actions.
Design and Production Support
While we focus on content development, we provide detailed formatting guidelines and work closely with your design team or recommend trusted partners for professional layout and visual design. Our content is structured to support compelling visual presentation and easy navigation.
Performance Optimization
Every white paper includes strategic calls-to-action, lead capture mechanisms, and performance tracking recommendations. We provide guidance on distribution strategies, promotional campaigns, and metrics to measure success and optimize future content marketing efforts.
What You Receive
- Professionally written white paper (typically 8-16 pages)
- Executive summary for busy decision-makers
- Strategic distribution and promotion recommendations
- Two rounds of revisions based on your feedback
- Source documentation and research bibliography
- Format-ready content for design and layout
We Can Help
Questions?
For each inquiry:
- An initial assessment of your concept
- An outline of a possible white paper based on your concept
- A proposal and flat-fee quote
Free White Paper Outline
White Paper ROI Calculator
Why Calculate White Paper ROI?
Professional white papers are among the most trusted and effective tools in B2B marketing, with 76% of buyers willing to exchange their contact information for valuable white paper content and 78% using these resources to influence purchase decisions. Yet many organizations struggle to justify the investment or measure the true business impact of their thought leadership initiatives.
This ROI calculator transforms abstract marketing concepts into concrete financial projections, helping you demonstrate the measurable value of professional white paper development. Whether you’re seeking executive approval, comparing content marketing strategies, or optimizing your lead generation budget, understanding your potential return on investment is essential for making data-driven decisions.
Unlike other marketing channels that compete primarily on impressions or clicks, white papers build lasting authority, generate high-quality leads, and influence deals throughout extended B2B sales cycles. A single well-crafted white paper can continue generating leads and supporting sales conversations for months or even years after publication, making it one of the most cost-effective content marketing investments available.
Calculate Your White Paper ROI
ROI CalculatOR
How to Use This Calculator
Use the calculator at left to model different scenarios and discover how even conservative conversion rates can transform your white paper investment into substantial revenue growth.
Enter your estimated white paper development cost, expected number of downloads, lead-to-opportunity conversion rate (industry average is 7%), and average deal value.
The calculator will show your projected ROI using multiple valuation methods, from basic revenue calculations to customer lifetime value projections. This multi-faceted approach helps you present the strongest possible business case to stakeholders while accounting for both immediate returns and long-term strategic value.
Pricing
Every engagement is quoted at a flat fee before work begins. Most strategy-to-design packages fall into one of four tiers:
-
Brief (4-6 pp) – $800 – $1,500
-
Standard (8-12 pp) – $1,500 – $2,500
-
Premium (12-16 pp or original research) – $2,500 – $5,000
Fees include competitive research, writing, two review rounds, and final layout. When you enter any tier’s figure in the ROI calculator below, you’ll see how quickly even a conservative close rate can turn that cost into six-figure revenue.
Sample White Papers
Thought Leadership White Papers
Our white papers communicate your expertise in your voice, establishing your brand as an industry vanguard. Our rigorous research and compelling narrative make your insights memorable.
We transform your industry insights into powerful lead-generation assets that prospects actively seek out. While generic content gets lost in digital noise, professionally crafted white papers command attention from decision-makers who are ready to invest in solutions. By positioning complex challenges alongside data-driven solutions, your white papers become essential resources that executives download, share, and reference throughout their buying journey—converting curious visitors into qualified leads who already trust your expertise before they ever speak with your sales team.
Government White Papers
We have written white papers for clients at all levels of government–federal, state and local. A number of them were problem/solution white papers used as input for policy making decisions–e.g., a rule change for the FRA. They offer authoritative research with practical implementation guidance, creating comprehensive frameworks that drive meaningful policy change while maintaining transparency and encouraging stakeholder input.
Non-fungible Tokens (NFTs) Briefing Paper – April 2024 is a good example of a government agency briefing white paper.
Backgrounders
Backgrounders provide the how and why behind the what. One might be a detailed picture of the technical features and benefits of a product or service. They serve as evaluator’s guides or product briefings, offering in-depth technical analysis that simplifies complex information. Backgrounders are more than just factual reports; they are narratives that piece together the scattered puzzle of events, facts, and figures into a coherent story. The goal is to provide readers with a comprehensive understanding of a topic, which goes beyond the immediate news. Inaugurations and the White House is a good example of a backgrounder.
Problem/Solution white papers
Our problem/solution white papers are persuasive, founded on comprehensive and insightful analysis, from which we create a compelling argument for a specific solution. These are sophisticated white papers, incorporating in-depth research, data-driven analysis, and logical argumentation to address complex challenges. Logical and creative, audience-focused, these white papers are formatted to make a maximum impact. With the problem clearly defined, research and data, risk assessment and scenario planning establishes its significance. An actionable case for a solution is systematically built.