Visible Brand Package

Build Your Brand With a Long-Form  Content Package!

A Visible Brand, compelling content, consistent content, manufacturing, healthcare, fintech, information technology, IT, case studies, white papers, long form content, how-to-guides, researcch papers, articles, blogs, thought leadership, ebooks, interactive content

This one-time positioning strategy package will establish credibility, dominate search visibility, and create reusable assets. It combines strategic storytelling with data-driven SEO for maximum ROI. Each component plays a distinct role: case studies validate efficacy, white papers cement authority, blogs boost visibility, and guides nurture prospects—all working together to create a trustworthy, visible, and influential brand presence.  And all are tethered to thought leadership.

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What Is Included and What Does It Cost?

$3,500

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We will provide you with a free outline of your strategy and the content.  A 50% deposit is required to initiate the project with the balance due upon delivery.  Delivery is contingent on current workload.

Southwest Business Services, LLC, Writing for Results, professional, due diligent, affordable, free sample, technical writing, forecasting, abstracts, white papers, product manuals, user manuals, systems analysis, logitivity, STE, simplified technical english, ASD STE100, controlled language, technical texts, technical documentation, ASD Simplified Technical English Specification, non-native English speakers, ASD-STE100 Rules, ASD-STE100 Issue 7 free download

Two White Papers

White Papers: Establish  credibility through well sourced content and expert, critical analysis.

Southwest Business Services, LLC, Writing for Results, professional, due diligent, affordable, free sample, technical writing, forecasting, abstracts, white papers, product manuals, user manuals, systems analysis, logitivity, STE, simplified technical english, ASD STE100, controlled language, technical texts, technical documentation, ASD Simplified Technical English Specification, non-native English speakers, ASD-STE100 Rules, ASD-STE100 Issue 7 free download

Three Case Studies

Case Study: Client success story structured as “Problem > Solution > Quantified Results.

Southwest Business Services, LLC, Writing for Results, professional, due diligent, affordable, free sample, technical writing, forecasting, abstracts, white papers, product manuals, user manuals, systems analysis, logitivity, STE, simplified technical english, ASD STE100, controlled language, technical texts, technical documentation, ASD Simplified Technical English Specification, non-native English speakers, ASD-STE100 Rules, ASD-STE100 Issue 7 free download

Four Articles

Articles: Targeted insights and well-sourced analysis deliver  tangible proof of your brand’s impact.

Southwest Business Services, LLC, Writing for Results, professional, due diligent, affordable, free sample, technical writing, forecasting, abstracts, white papers, product manuals, user manuals, systems analysis, logitivity, STE, simplified technical english, ASD STE100, controlled language, technical texts, technical documentation, ASD Simplified Technical English Specification, non-native English speakers, ASD-STE100 Rules, ASD-STE100 Issue 7 free download

Four Blog Posts

Blog Posts: Engaging, informational blog posts that promote engagement and grow your client base.

Optional: Pillar Content

Our pillar content serves as the foundational themes or core topics around which your brand’s entire content strategy is organized. These resources act as central hubs, providing a structured overview of a key subject and linking out to related, more specific content pieces, often called cluster content. Pillar content is crucial to your brand visibility strategy because it brings focus and cohesion to content creation, ensuring that everything produced aligns with the brand’s expertise, values, and the needs of its target audience. By consistently developing content around well-chosen pillars, brands can build a strong, recognizable voice and establish themselves as experts in their chosen areas.  We create pillar content that reflects your brand and how you view your clients.

 

Case Studies

B2B business case studies are results-oriented–informative, entertaining and instructive. Engaging, well researched McKinsey-style studies. Created with critical thought and creativity.

White Papers

The technical depth and academic approach of our white papers heighten the visibility of your expertise in the marketplace. Unlike promotional materials, our thought leadership white papers speak with authority through educational content and expert analysis, making them particularly effective for establishing your market authority in B2B contexts.  The transformative power of our white papers lies in their ability to combine authority building, lead generation, and strategic marketing into a single, comprehensive document that delivers long-term business value

 

Articles

Effective article types are a cornerstone of any brand visibility strategy on platforms like LinkedIn, where the right content can position your brand as a thought leader, foster trust, and drive meaningful engagement among industry professionals.  That is the basis for our articles. Articles that are in-depth examinations of industry trends, challenges, and solutions are particularly effective in establishing expertise and credibility. These pieces can include original insights, commentary on current events, or practical advice tailored to your target audience’s needs. Sharing case studies and success stories as articles provides tangible proof of your brand’s impact, making your offerings relatable and trustworthy. Educational articles that break down complex topics, offer actionable tips, or demystify industry jargon are highly valued by LinkedIn’s professional audience.

Blog Posts

Our blog posts are less about personal diaries and more about educating audiences, addressing user intent, and providing actionable, expert-backed content that supports business goals.  But, there is another dimension to them that is equally important.  Authenticity is a critical element, as is establishing a connection with the reader–a genuine one. Our blog posts prioritize authenticity, unique insights, and a conversational tone that stands out from generic, AI-only content.

 

Zero trust, business continuity, cybersecurity, zero trust security, data breaches, John Kindervag, Forrester, NIST, National Institute of Standards and Technology, security framework, ISO 27001, gap analysis, ransomware, network, phishing, what is zero trust, risk management, encryption, orchestration, file permissions, law firm procedures, restaurant procedures, remote work procedures, zero trust design, zero trust environment, zero trust architecture, multifactor authentication, microsegmentation, ZNTA, digital transformation, Identity Access Management, IAM, Data Loss Prevention, DLP, Secure Access Service Edge, SASE

 

 

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How Can We Help?

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STE, simplified technical english, ASD STE100, controlled language, technical texts, technical documentation, ASD Simplified Technical English Specification, non-native English speakers, ASD-STE100 Rules, ASD-STE100 Issue 7 free download

 

How to Fix The Technobabble Snafu

 

Technobabble has become so much a part of our lives that we often don’t see the snafus it can create.  It is a language unto itself:  It is a technical language that is difficult for ordinary people to understand.  Technobabble is well-defined as a type of nonsense that consists of buzzwords, esoteric language, or technical jargon.  There is little question that technobabble has its place.  But the world is changing and the need to communicate information to diverse audiences requires an approach that the entire audience–not just part of it–can understand.  Simplified English might be the answer.

A Technobabble Snafu

Technobabble, Plain Language, Plain English, ASD Simplified Technical English Specification, ASD STE100, ASD STE100 Rules, controlled language, non-native English speakers, simplified technical English, STE writing rules, plain English writing rules, technical documentation, technical manuals, user guides, free downloads

 

“Complex technical instructions can be misunderstood and misunderstandings can lead to accidents. STE makes technical texts easy to understand by all readers”

Some Assembly Required

Some Assembly Required is rarely a reason to buy a product and is often a reason to not buy it.  The directions may be unclear and likely written in text so small that you have to find the Internet version just to read it. It would be a pleasant surprise if  the manual were written in Simplified Technical English that virtually anyone can understand. 

Understandable directions, laid out with graphics that actually relate to the product, help to sell it.  The fact that a manual can be understood by a broad audience does not diminish the product:  It makes it more accessible and more marketable.  In fact, any text written so that it can be understood is more engaging and the content is easily understood.

Technobabble, Plain Language, Plain English, ASD Simplified Technical English Specification, ASD STE100, ASD STE100 Rules, controlled language, non-native English speakers, simplified technical English, STE writing rules, plain English writing rules, technical documentation, technical manuals, user guides, free downloads

 

Avoid Your own Technobabble Snafu!

 

We can help you communicate in Simplified Technical English or just Plain English. Either way, your audience will be engaged in and easily understand your message.

 

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A Technobabble Transformation

A group of engineers were set to update a Code written in the last century.  But this would be no easy task because they had no real interest in enabling a wide range of people to crack the Code.  Even the promise of protecting the technical integrity of the Code was not appealing.  But change was coming so they had to make the best of it.  Ultimately, with a few dissenters still unwilling to accept all of the changes, a consensus produced a clear, unambiguous Code.   Their story can be downloaded below.

Leveraging STE

Case study of a Simplified Technical English (STE) conversion in the Engineering sector. The conversion was intended to remove the archaic wording and make the text easier to translate and understand. The transformation resulted in reduced cost and better translations.

Translations

Why not just translate the documentation?

For highly technical documents, Simplified Technical English may be more appropriate than Plain Language.  The controlled language with its technical dictionaries may better transform these texts into clear, unambiguous documentation.  Also, there are times when it is important for all readers to understand the content in English.  Once in English, it can be translated into other languages.

 

“STE was developed to help the readers of English-language documentation understand what they read, particularly when these readers are non-native English speakers.” – ASD-STE100

Translation, however, is not the only consideration here because non-native speakers as an audience is not the only issue.  Documentation in simplified English must also bridge the chasm between native speakers who speak English (or any language) well and those who do not.   This is especially true for training documentation where everyone from upper management to supervisors to workers must be on the same page.  Standard operating procedures, likewise, must be clearly understood by everyone affected by them. 

 

English, Simplified, Might Solve Many Technobabble Snafus

As every business must look for roadblocks that would disrupt their operation, they must also be aware of roadblocks that disrupt communication.  Concerns about reducing documentation content to its lowest level of understanding must be replaced by the intent to make information available to the widest possible audience.  Simplified Technical English and Plain Language can do just that. 

 

 

Simplified Technical English

Simplified Technical English

ASD-STE100, also known as Simplified Technical English (STE), is a specification for writing technical documentation in a simplified language that is easy to understand for a global audience.

This can help improve safety, reduce errors, and increase efficiency in various industries where technical documentation plays a critical role.

-Simplifying the Complex: ASD-STE100 (Simplified Technical English)

STE Lanuage Rules

  • Restrict sentence length to no more than 20 words (procedural sentences) or 25 words (descriptive sentences)
  • Restrict paragraphs to no more than six sentences (in descriptive text)
  • Avoid slang and jargon while allowing for specific terminology
  • Make instructions as specific as possible
    Use articles such as “a/an” and “the” wherever possible
  • Use simple verb tenses (past, present, and future)
  • Use active voice
  • Do not use present participles or gerunds (unless part of a Technical Name)
  • Write sequential steps as separate sentences
  • Start a safety instruction (a warning or a caution) with a clear and simple command or condition.
Before and After Comparison of Plain English Transformation

 

Before

Traditional RPA are the software programs used for simple tasks that don’t require decision making or cognitive activity. These types of bots are also called rule-based systems as they require a set of rules on how to perform a task, where to log in, what data to collect, and where to transfer it.

In general, robotic process automation refers to rule-based bots, which are good for simple tasks and scaling to thousands of automated processes.

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After

Traditional RPA is software programs. These programs do simple tasks. These tasks do not require decision-making activity.

These types of programs are also called rule-based systems. This is because they require a set of rules:

  • How to perform a task
  • Where to log in
  • What data to collect
  • Where to transfer data.

In general, robotic process automation refers to rule-based programs that are good for:

  • Simple tasks
  • Scaling to thousands of automated processes.

Technobabble, Plain Language, Plain English, ASD Simplified Technical English Specification, ASD STE100, ASD STE100 Rules, controlled language, non-native English speakers, simplified technical English, STE writing rules, plain English writing rules, technical documentation, technical manuals, user guides, free downloads

 

Avoid Your own Technobabble Snafu!

 

As Einstein said, “Everything should be made as simple as possible, but not simpler.”  We can help you reach a broad audience without burying the content–and context–of your message.

 

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…in Plain Language

Plain language is grammatically correct and universally understood language that includes complete sentence structure and accurate word usage. Plain language is not unprofessional writing or a method of “dumbing down” or “talking down” to the reader.

 

Plain English

Writing that is clear and to the point helps improve all communication as it takes less time to read and comprehend. Clear writing tells the reader exactly what the reader needs to know without using unnecessary words or expressions. Communicating clearly is its own reward as it saves time and money. It also improves reader response to messages. Using plain language avoids creating barriers that set us apart from the people with whom we are communicating.

-Office of Personnel Management

Plain Language Guidelines Download

Plain Lanuage Rules

  • Write for your reader, not yourself. Use pronouns when you can.
  • State your major point(s) first before going into details.
  • Stick to your topic. Limit each paragraph to one idea and keep it short.
  • Write in active voice. Use the passive voice only in rare cases.
  • Use short sentences as much as possible.
  • Use everyday words. If you must use technical terms, explain them on the first reference.
  • Omit unneeded words.
  • Keep the subject and verb close together.
  • Use headings, lists, and tables to make reading easier.
  • Proofread your work, and have a colleague proof it as well.
Before and After Comparison of Plain English Transformation
Before

Right of use means any authorization issued under this part that allows use of Outer Continental Shelf lands. Right of use means any authorization under this part to use Outer Continental Shelf lands.

This rule proposes the Spring/Summer subsistence harvest regulations in Alaska for migratory birds that expire on August 31, 2023. This rule proposes the Spring/Summer subsistence harvest regulations for migratory birds in Alaska. The regulations will expire on August 31, 2023.

This regulation governs disaster assistance for services to prevent hardship caused by fire, flood, or acts of nature that are not provided by FEMA or the Red Cross.

 

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After

Right of use means any authorization under this part to use Outer Continental Shelf lands.

This rule proposes the Spring/Summer subsistence harvest regulations in Alaska for migratory birds that expire on August 31, 2003. This rule proposes the Spring/Summer subsistence harvest regulations for migratory birds in Alaska. The regulations will expire on August 31, 2003.

This regulation governs disaster assistance for services to prevent hardship caused by fire, flood, or acts of nature that are not provided by FEMA or the Red Cross. This regulation governs disaster assistance that:

  • Consists of services to prevent hardship caused by fire, flood, or acts of nature; and
  • Is furnished by a provider other than FEMA or the Red Cross.

Use Cases for STE and Plain Language?

 

Simplified Technical English

STE addresses difficulties in English comprehension related to complex sentence structures and the following documentation might benefit the most from using it. 

Plain Language (English)

Plain language is communication your audience can understand the first time they read or hear it. A wide range of documentation can benefit from this approach, including:

 

 

 

Why Work With Us?

We are creative, believers in critical thought.  Our layouts are sophisticated and appropriate, effective.  Our work is informative and engaging.  We speak simplified technical English.  Let our technical writing services save you time, money, revisions and failed presentations.

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